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Is there a third, hidden, factor in human motivation?

While recently undertaking some thinking for an advertising agency I started to develop an idea about an important factor in human motivations. Traditional advertising planning concerns itself, rightly, with the rational and the emotional. But is there a third factor at play? I think there is and that initial concept, outlined in this short presentation has led me to start researching and writing my third book, provisionally entitled “Primal Intelligence – The Secret Ancient Keys to Who You Are and What You Do”.

Have a look at the slides and see what you think. I’ve also started posting relevant articles etc. in my scoop.it magazine Primal Intelligence.

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